Fortunate One The Brand Behind the Casual-Chic Revolution

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Founded in Australia, Fortunate One is celebrated for its boho-inspired, free-spirited silhouettes—like flowing maxis, playful rompers, and textured faux fur jackets. The brand balances whimsical, travel-inspired charm with wearable everyday style, offering breezy pieces ideal for brunches, beach days, and beyond.


Pros & Cons of Shopping Fortunate One Today

✔️ Pros ⚠️ Cons
Visually striking “Instagrammable” designs Mixed quality; some materials feel cheap
Free U.S. shipping over $100, easy USA deliveries Sizing is inconsistent across styles
Commendable customer service (Abi receives praise) Return policy is store credit only + $5 QR code fee
Trendy colorways and bold prints each season Long international shipping times and hidden duties

5 Best‑Selling Fortunate One Pieces Right Now

  1. Day By Day Faux Fur Cropped Jacket – plush, cozy, and chic.
    Day By Day Faux Fur Cropped Jacket Beige | Fortunate One

  2. Pretty Wishes Maxi Dress – pink mermaid-style summer essential.
    Pretty Wishes Maxi Dress Pink | Fortunate One

  3. Dreamers Delight Off‑Shoulder Maxi Dress – satin elegance with twist detail.
    Dreamers Delight Off The Shoulder Maxi Dress Green | Fortunate One

  4. Provence Petals Mesh Maxi Dress – romantic mesh overlay with floral vibes.
    Provence Petals Mesh Maxi Dress Yellow | Fortunate One

  5. No Good Reason Maxi Dress – floaty maxi perfect for seaside brunches.
    No Good Reason Maxi Dress Beige | Fortunate One


Who’s Wearing Fortunate One in 2025? The Brand’s Target Audience

  • Women aged 18–35—especially boho-fashion lovers and festival-goers

  • Influencers and social content creators — wearing bold, camera-ready styles

  • Travelers seeking timeless, versatile pieces (beach to city)

  • Fashion-forward shoppers wanting standout pieces on a mid-priced budget


Similar Brands to Fortunate One Worth Checking Out

  • Hello Molly – Trendy, bold dresses with playful prints

  • Showpo – Australian brand known for bright and feminine pieces

  • Spell & The Gypsy Collective – Premium boho and romantic garments

  • Flynn Skye – Casual yet elevated essentials

  • Revolve – Offers a variety of boho-chic designs and statement dresses


What Customers Really Think: Fortunate One Reviews & Ratings

  • From Trustpilot (49 reviews, ~4★ average):

    “Good customer service and good quality clothing… Abi was especially helpful”
    “Some items… are awful quality but have an expensive price tag!” 

    “You can only do returns for store credit… $5 for a return QR code which is kind of ridiculous.”

  • From broader review sites:

    “Shipping to North America takes two weeks… dresses look nothing like they do on the website” 

    “Return policy sucks… sent me the wrong item” 

A community member on Reddit echoed caution:

“Looks like Gabi Swimwear is a fake site with images stolen from here… Do we trust Fortunate One?”


Is Fortunate One Worth Your Money in 2025?

Yes, if you crave bold, eye-catching pieces with personality—and value standout style over perfect quality. The pricing is moderate, but expect to invest more if return issues or fit problems arise. Casual shoppers should be cautious, while boho-lovers may find strong visual payoff.


Buying & Reselling Fortunate One: Where and How

  • Buy directly via their U.S./AU/intl. website—free U.S. shipping over $100

  • Look out for sales: Extra 20% off promos (code: EXTRA20) appear often

  • Resell gently worn styles on Depop, Poshmark, or Instagram—boho pieces retain summer-season demand


Fortunate One FAQs You Didn’t Know You Needed

Q: Do they accept international returns?
A: Yes—but only store credit, with a $5 QR-code return fee

Q: How long is shipping?
A: U.S. standard: ~6 business days; international can take 2+ weeks .

Q: Can I pay afterpay/lay-by?
A: Yes—they offer Afterpay and “buy now, pay later” in AU & US .

Q: Size consistency issues?
A: Many reviewers note size variation—recommend measuring and comparing to their size charts .


How to Contact Fortunate One Customer Service

  • Email: hello@fortunateone.com

  • Phone (US/AUS support): +1‑310‑733‑1127 (US lines), +61‑2‑4011‑6002 (AU)

  • Live chat hours: Mon–Fri 9:30 AM–5 PM AEST

  • Social Media DMs: Active on Instagram and Facebook for style help


Final Take

Fortunate One delivers on whimsical, camera-ready boho fashion—but quality and service are hit-or-miss. Ideal for buyers who want bold style and have flexibility around fit and returns. For others, shop with clear expectations and a careful eye on sizing and return policies.

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