Frankies Bikinis The Brand Behind the Swimwear Renaissance
In the ever-evolving world of fashion, few swimwear brands have left a mark quite like Frankies Bikinis. Founded by Francesca Aiello in Malibu, California, Frankies began as a local Instagram sensation and quickly exploded into a global swimwear phenomenon. Known for its cheeky cuts, soft fabrics, and playful yet sultry aesthetic, Frankies Bikinis has become a symbol of beachside luxury and coastal cool.
But the brand isn’t just about bikinis. Over the years, it has expanded into loungewear, activewear, and even beauty—always staying true to its free-spirited, feminine roots. Whether you're headed to Coachella, Tulum, or your local pool, Frankies promises to deliver the kind of confidence-boosting swimwear that turns heads and hugs curves.
Pros & Cons of Shopping Frankies Bikinis Today
✅ Pros:
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Trend-Driven Designs: Frankies sets trends, not follows them. Each drop is highly anticipated and full of bold colors, unique prints, and innovative cuts.
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Made in the USA Quality: Most of Frankies’ products are made in Los Angeles with attention to detail and premium fabrics.
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Celebrity Appeal: From Gigi Hadid to Hailey Bieber, Frankies is the go-to brand for beach-loving celebs and influencers.
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Inclusive Style Range: While some pieces are ultra-revealing, the brand also offers sporty, high-waisted, and full-coverage options.
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Beyond Swim: Their cozy loungewear and dreamy skincare line (Frankies Beauty) expand the brand into a full lifestyle experience.
❌ Cons:
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Price Point: With bikinis often priced at $90+ per piece, it's not a budget buy.
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Fast Sellouts: Popular collections sell out quickly—especially collabs.
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Inconsistent Sizing: Some users note fit inconsistencies across styles and fabrics.
5 Best-Selling Frankies Bikinis Pieces Right Now
1. Tia Triangle Bikini Set
The signature triangle top and tie-side bottoms combo is the ultimate beach staple. Sexy, adjustable, and endlessly flattering.
2. Pamela One-Piece Swimsuit
A one-piece that doesn’t sacrifice style for coverage. This high-cut piece features a plunging neckline and scooped back.
3. Colby Terry Set
Soft terry fabric meets casual loungewear chic. Ideal for post-beach coffee runs or lazy Sundays.
4. Nick Triangle Top
The Nick is a timeless bikini top reimagined with ultra-soft material and vibrant hues. A wardrobe must-have.
5. Enzo Bottoms
These high-leg, cheeky bottoms elongate the legs and accentuate natural curves. Available in dozens of colors and prints.
Who’s Wearing Frankies Bikinis in 2025? The Brand’s Target Audience
Frankies Bikinis caters to style-conscious women between the ages of 16 to 35, particularly Gen Z and young millennials. These are individuals who want more from their swimwear—fashion-forward cuts, luxurious fabrics, and that Instagram-ready aesthetic.
The typical Frankies customer is:
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Influenced by TikTok & Instagram trends
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Eco-aware, but fashion-first
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Loyal to female-founded and indie labels
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Open to bold silhouettes and adventurous prints
And let’s not forget the celeb factor—when Kylie Jenner posts a mirror selfie in Frankies, the collection sells out in minutes.
Similar Brands to Frankies Bikinis Worth Checking Out
Looking for alternatives or complementary styles? Check out these brands:
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Montce Swim: Glamorous and flattering styles with luxury flair
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Triangl: Known for structured neoprene bikinis and color pops
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Monday Swimwear: Elegant, body-positive, minimalist cuts
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Solid & Striped: Classic resort-style pieces that never go out of trend
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Bamba Swim: Vintage vibes meet high-fashion edge
What Customers Really Think: Frankies Bikinis Reviews & Ratings
Most reviews praise the quality, comfort, and fit of the swimwear. Many customers report feeling confident and sexy in their Frankies, citing the flattering cuts and buttery-soft materials. However, a few downsides noted include:
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Fit Variation: Some bikini tops run small or lack enough support for larger busts
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Customer Service Lags: During peak season, returns and exchanges may take longer
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Limited Discounts: Sales are rare, and promo codes are few and far between
Average rating across platforms like Trustpilot and Influenster: 4.3/5 stars
Is Frankies Bikinis Worth Your Money in 2025?
Absolutely—if you're someone who values trendsetting design, premium quality, and a little splash of luxury. Frankies Bikinis delivers not just on aesthetics but on craftsmanship. Their bikinis are made to last, and while they come at a higher price point, they deliver a fit and feel that’s hard to match in the fast fashion market.
For those who view swimwear as an extension of personal style rather than just a summer necessity, Frankies is more than worth the splurge.
Buying & Reselling Frankies Bikinis: Where and How
📦 Where to Buy:
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Official Website: frankiesbikinis.com
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Retailers: Revolve, Nordstrom, Shopbop
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Pop-ups: Check their Instagram for exclusive retail events and collaborations
💼 Where to Resell:
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Depop – Best for Gen Z shoppers and fashion-forward buyers
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Poshmark – Large U.S. audience; good for bundles
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Vestiaire Collective – For high-end resale (especially collab pieces)
Hot tip: Limited-edition collaborations with Gigi Hadid or Naomi Osaka hold resale value exceptionally well.
Frankies Bikinis FAQs You Didn’t Know You Needed
Q: Are Frankies Bikinis true to size?
A: Most run true to size, but styles like triangle tops and tie-bottoms offer more flexibility. Always check size charts.
Q: Do they offer international shipping?
A: Yes, worldwide shipping is available, though duties and customs may apply.
Q: Can I return swimwear?
A: Yes, returns are accepted on unworn items within 30 days. Hygiene stickers must be intact.
Q: Are they eco-friendly?
A: Some collections use Econyl, a regenerated nylon from ocean waste. Sustainability is an ongoing focus for the brand.
Q: Does Frankies Bikinis have a loyalty program?
A: Currently no, but they do have limited drops, early access for newsletter subscribers, and exclusive collabs.
How to Contact Frankies Bikinis Customer Service
Need help with your order? Here’s how to get in touch:
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📧 Email: support@frankiesbikinis.com
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🌐 Contact Form: https://frankiesbikinis.com/pages/contact-us
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📦 Mailing Address:
Frankies Bikinis
1738 Berkeley St,
Santa Monica, CA 90404, USA
Final Thoughts
Frankies Bikinis is more than just swimwear—it’s a statement. It’s about confidence, creativity, and feeling your best whether you’re on the beach, at home, or on camera. In 2025, the brand continues to lead the swimwear revolution, and if you're looking for style that turns heads, Frankies should be at the top of your wishlist.